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Instant Pot Maker Files for Bankruptcy Amid Declining Sales

  • Instant Brands, the parent company of Instant Pot, has filed for Chapter 11 bankruptcy citing tight credit, high interest rates, declining sales, and rising costs.
  • Sales of Instant Pots have declined by up to 50% since the start of the pandemic as pandemic cooking fatigue sets in and air fryers become popular.
  • The company has secured $132.5 million in financing to continue operating during the bankruptcy process.
  • The company expects to continue putting products on shelves, including Instant Pot, Corelle, CorningWare, and Pyrex brands.
  • The bankruptcy filing impacts only Instant Brands' U.S. and Canadian operations.
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