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Instamart Announces First ‘Quick India Movement’ Sale, Pitches 10-Minute Delivery and Up to 90% Off

The push signals improving quick‑commerce sentiment as Motilal Oswal upgrades Swiggy to a buy rating.

Overview

  • The inaugural Instamart Quick India Movement 2025 runs September 19–28 on the Instamart and Swiggy apps.
  • Instamart says more than 50,000 products will be discounted by 50%–90%, with 10‑minute delivery promised on select items.
  • Axis Bank credit card holders can claim an extra 10% instant discount up to ₹1,000 during the event.
  • Brand tie‑ups include boAt, Philips, Bergner, Pampers, Airwick and Nestasia, with categories spanning electronics, home and kitchen, personal care, essentials and toys.
  • Coverage notes marquee offers such as access to the new iPhone 17 in major cities, while Swiggy’s recent Giftables launch and a Motilal Oswal upgrade highlight broader festive‑season momentum.