Overview
- Mosseri argues photos and videos can no longer be trusted by default and urges users to begin with skepticism about what they see online.
- He predicts platforms will label AI-generated media but says detection will worsen over time as generators become more convincing.
- His proposed approach favors cameras cryptographically signing originals to create a verifiable chain of custody, a high‑level idea that would require cross‑industry cooperation.
- Instagram’s stated priorities include clearer AI labels, verification of authentic posts, surfacing credibility signals about accounts, and improving ranking for originality.
- He declares the polished Instagram feed "dead" and says creators are leaning into raw, unproduced imagery as a temporary signal of authenticity.