Overview
- In a 20‑slide year‑end memo, Mosseri warned of an era of “infinite synthetic content” where photos and videos can no longer be trusted by default.
- He argued platforms will get worse at spotting AI media over time and urged a shift toward verifying authenticity, including cryptographic signatures from cameras to create a chain of custody.
- Mosseri said Instagram should clearly label AI‑generated posts, surface more context about who is posting, and improve ranking for originality to help users judge credibility.
- He declared Instagram’s polished, curated feed “dead,” saying creators are leaning into raw, unflattering posts as a temporary signal of real‑world capture.
- Coverage notes he offered few implementation details and that any provenance system would require cooperation from device makers, standards bodies, and regulators, with privacy and adoption hurdles ahead.