Overview
- Instagram’s chief warned platforms will grow less effective at detecting AI as models improve, arguing it is more practical to verify authentic media than to chase fakes.
- His proposal calls on camera makers to cryptographically sign images at capture to establish a chain of custody that can distinguish real photos and videos.
- Instagram plans to apply clearer labels to fully generated or heavily modified posts and to expand infrastructure for managing synthetic media, according to coverage of Meta’s transparency policies.
- Mosseri said users should approach visual posts with skepticism and pay attention to who is sharing content and why, with Instagram surfacing more account-level credibility signals and ranking for originality.
- He described the polished, curated feed as “dead,” advising creators to lean into a raw, unproduced aesthetic as a near-term signal of authenticity, while acknowledging that long-term implementation details remain unresolved.