Overview
- In a 20-slide year-end post, the Instagram head says feeds are shifting toward synthetic images and that the old polished photo aesthetic is over.
- He argues it will be more practical to verify provenance by cryptographically signing photos and videos at capture, a step that would require cooperation from phone and camera makers.
- Mosseri says platforms will keep labeling AI-generated content but expects detection to degrade over time, citing the fragility of watermarks and Meta’s own limits identifying manipulated media.
- He urges a shift toward surfacing account-level credibility and improving ranking for originality so audiences can judge who is posting rather than only what is posted.
- Creators are increasingly using raw, unflattering posts as a temporary signal of realness, even as Mosseri acknowledges there is a lot of high-quality AI content and says Instagram must adapt.