Overview

• Meta announces the expansion of Instagram's Creator Marketplace to eight new regions, including India, Canada, Australia, New Zealand, the UK, Japan, and Brazil.
• The platform, initially launched in the US, connects brands with creators for partnerships and ads, now inviting creators and brands from the new regions.
• Instagram introduces AI-powered recommendations to help brands discover creators best suited for their campaigns, testing the feature in Meta Business Suite.
• Creators can showcase their interests and create portfolios on the platform, while brands can filter creators by various attributes to find the right match.
• The expansion aims to make it easier for brands and creators to collaborate on Instagram, offering tools like partnership ads to amplify content.