Instagram Warns AI Is Undermining Trust in Photos, Plans Labels and Provenance

Mosseri says people will need years to adjust as AI-made images become harder to spot.

Overview

Adam Mosseri cautioned that users can no longer assume photos and videos are real by default and urged a shift toward skepticism.
Instagram is developing labeling for AI-generated media, exploring a possible “real media” designation, and intends to rank original posts more prominently.
Mosseri acknowledged gaps in current detection, noting uncertainty around identifying clips that are only partially edited with AI.
He flagged verification challenges as more personal moments move from public feeds into private direct messages.
Longer-term ideas include cryptographic proofs at the time of capture to establish provenance, alongside broader product changes as Instagram competes with short‑video rivals.