Overview

• The platform announced the program on October 6, with the first 25 honorees set to be revealed October 16 across Sports, Art/TV/Film/Music, Fashion/Beauty, and Lifestyle.
• Winners receive a physical ring designed by Grace Wales Bonner plus exclusive in‑app signals including a gold Stories ring, profile backdrop customization, a custom like button, and a dedicated spotlight.
• There is no cash prize, reflecting Instagram’s focus on recognition and visibility as Meta has scaled back creator bonus programs and other payouts.
• The judging panel includes Adam Mosseri, Eva Chen, Spike Lee, Marc Jacobs, Grace Wales Bonner, Marques Brownlee, Pat McGrath, Yara Shahidi, KAWS, Ilona Maher, Tainy, Murad Osmann, and Cedric Grolet.
• Judges worked with Instagram’s creator teams to narrow a vast pool of nominations down to the final 25, emphasizing creative risk‑taking over follower counts.