Instagram Unveils New Interactive Stickers, Boosting Engagement and Original Content

The latest Instagram updates introduce innovative stickers including a music-sharing feature with Dua Lipa, aiming to enhance user interaction and content originality.

• Instagram rolls out 'Add Yours Music' sticker, allowing users to share songs and engage with Dua Lipa's new album.
• New 'Reveal' sticker requires followers to send a DM to view story content, increasing direct message interactions.
• 'Frames' sticker adds a Polaroid effect to photos, which can be revealed by shaking the phone.
• 'Cutouts' feature enables users to turn any photo or video into a custom sticker for stories or reels.
• Instagram's algorithm changes prioritize original posts over aggregated content, aiming to boost visibility for creators.

3 Articles

Engadget The Verge USA TODAY