Overview

• Mark Zuckerberg said Instagram now has 3 billion monthly active users, up from about 2 billion in 2022.
• Instagram is testing an experience in India and South Korea that opens the app directly to Reels.
• An opt-in update will let people choose topics they want to see more or less in their Reels feed, with wider rollout dependent on feedback.
• Meta has adjusted Instagram’s navigation to spotlight direct messages and Reels as it simplifies the home experience.
• Adam Mosseri said over half of time on Instagram is spent watching video, much of it recommended from outside follow lists, as the service competes with TikTok’s roughly 1 billion MAUs.