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Instagram Threads Tests New Spoiler Tool to Blur Entertainment Spoilers

Meta CEO Mark Zuckerberg confirmed on June 16 that a limited test is underway to make entertainment discussions more considerate.

© Liane Hentscher/HBO
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Overview

  • Users can highlight text or images and select “mark spoiler” to blur content until another user opts to view it.
  • The tool is currently in testing and has not yet been rolled out to all Threads users.
  • Mark Zuckerberg revealed the test in a Threads post, marking the platform’s first native spoiler-tagging feature.
  • Popular series such as The Last of Us and The White Lotus have consistently trended on Threads, illustrating its growing entertainment-focused community.
  • Meta expects the spoiler tool to reduce accidental plot reveals and foster deeper discussions around TV shows and films.