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Instagram Threads Launches 'Today's Topics' to Highlight Trending Conversations

The new feature, aimed at enhancing user engagement, is currently being tested with a small group of US users.

Engaging in Democracy: The Threads App Empowers Political Discourse with Meta's Innovative Social Platform
A phone is seen running the Instagram Threads app by Meta in this photo illustration in Warsaw, Poland on 07 July, 2023. (Photo by Jaap Arriens/NurPhoto via Getty Images)
Today’s topics feature in Threads appears to be similar to X’s Trending feature
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Overview

  • Meta introduces 'Today's Topics' on Instagram Threads, showcasing trending conversations based on user engagement.
  • The feature includes political content but aims to balance user preferences by not displaying it as recommendations.
  • Initially available in the US, plans are in place to expand 'Today's Topics' to more countries and languages.
  • Machine learning AI and a team of content specialists work together to ensure the accuracy and relevance of trending topics.
  • The introduction of 'Today's Topics' is part of Meta's ongoing efforts to improve discoverability and user interaction on the platform.