Overview
- Instagram is testing an account-level "AI creator" tag to boost transparency about profiles that often use AI.
- The tag appears on a creator’s profile and beside their posts and Reels, unlike post-level "AI info" badges that flag single posts.
- Tapping the tag opens a note that says, "This profile posts content that was generated or modified with AI."
- The tag is optional and Meta says it will not change how content is distributed on Instagram.
- Meta’s detection of AI content is imperfect, so many AI-heavy accounts and posts may still show up without any label.