Overview

• Instagram is trialing a vertical grid format for profile pages, replacing the traditional square layout.
• The change is intended to align with the prevalent vertical aspect ratios of photos and videos uploaded today.
• Adam Mosseri, Head of Instagram, emphasized that cropping vertical media to squares is often impractical.
• The new format has been in development since 2022 and is now available to a small group of users.
• Instagram will consider community feedback before deciding on a wider implementation.