Instagram Tests Vertical Profile Grids, Moving Away from Squares

The platform's new layout aims to better accommodate vertical media, currently in limited testing with user feedback guiding further rollout.

Instagram is trialing a vertical grid format for profile pages, replacing the traditional square layout.
The change is intended to align with the prevalent vertical aspect ratios of photos and videos uploaded today.
Adam Mosseri, Head of Instagram, emphasized that cropping vertical media to squares is often impractical.
The new format has been in development since 2022 and is now available to a small group of users.
Instagram will consider community feedback before deciding on a wider implementation.