Instagram Tests Unskippable Ads, Sparking User Outcry

Meta's latest advertising experiment forces users to watch ads before continuing to scroll, drawing significant backlash.

The new 'ad break' feature locks scrolling until users watch a timed ad.
Many users have expressed frustration, with some threatening to leave the platform.
Meta claims the test aims to drive value for advertisers, but studies suggest forced ads may reduce engagement.
This approach mirrors YouTube's non-skippable ads, but Instagram's format is more disruptive.
Meta has not confirmed if the feature will be permanently implemented.