Overview
- Instagram has begun a U.S.-only pilot on Amazon Fire TV that brings curated Reels to living-room screens, with the company framing the app as an experiment.
- Adam Mosseri said Instagram may ultimately need premium or long-form video, a shift the company has historically avoided after shuttering IGTV in 2022.
- Mosseri pledged more direct ways for people to shape their feeds beyond the new Your Algorithm interests tool, cautioning that fuller controls could take two to four years.
- He said TikTok remains stronger at surfacing new content, while Instagram is stronger at monetization, and he noted U.S. pressure on TikTok has slowed a key rival.
- Mosseri described a longer-term vision that contemplates usage beyond phones, including potential shifts to smart glasses, framing such moves as exploratory.