Overview
- Some users report an in-app notice that blocks adding more than three hashtags to a post.
- The test departs from Instagram’s longstanding allowance of up to 30 hashtags per post.
- Instagram has not issued an explanation or indicated whether the limit will expand beyond the current cohort.
- Coverage from tech outlets cites user screenshots and Reddit posts showing error messages once a fourth tag is added.
- The trial tracks with leadership’s stance that hashtags mainly categorize content as the platform leans more on algorithmic recommendations.