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Instagram Tests Reels-First Home View in Opt-In India Trial

The experiment reflects Meta’s view that short videos plus messaging drive most recent growth.

Overview

  • Instagram is offering a small, optional test in India that opens the app to Reels by default, and users who try it can opt out at any time.
  • Reels and Direct Messages become the first two tabs, with DMs moved to the bottom navigation bar for quicker access.
  • The home screen keeps Stories at the top, and scrolling transitions into a full-screen Reels feed.
  • Photos from accounts a user follows remain in the home experience, though Instagram has not shown exactly how they appear.
  • Instagram is also trying a new Following tab and swipe navigation, building on an iPad design that already opens directly into Reels.