Overview

• The limited trial opens Instagram directly to the Reels feed for selected users in India, with Stories still pinned at the top.
• A new Following tab groups content into All, Friends, and a Latest view that shows posts and Reels from followed accounts in chronological order.
• Meta plans a global navigation update that places DMs in the center of the bottom bar, moves Reels to the second tab, and enables swiping between tabs.
• The company reports 3 billion monthly active users on Instagram, citing growth in short-form video viewing and messaging.
• Meta says Reels are reshared more than 4.5 billion times per day across its apps and chose India for the test due to its large, diverse Reels ecosystem.