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Instagram Tests Private Downvote Button for Comments

The new feature allows users to anonymously signal disapproval of comments without publicizing dislike counts.

  • Instagram is testing a private downvote button for comments, allowing users to express disapproval anonymously.
  • The downvote feature will not display the number of dislikes publicly or to the commenter, unlike platforms like YouTube in the past.
  • Instagram head Adam Mosseri stated that the feature aims to promote a friendlier comment environment by potentially lowering the visibility of disliked comments.
  • The feature is currently being tested with a small group of users, and its broader rollout is not guaranteed at this stage.
  • Meta has previously experimented with similar features, emphasizing user control and improved platform safety.
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