Overview

• Instagram confirmed in mid-June that the test enables users to repost content directly to their main feed as standalone posts.
• Users can reshare both their own uploads and posts from other accounts in their feeds.
• The company previously tested a repost button in 2017 and again in 2022.
• The feature aims to replace third-party repost apps and improve attribution for original creators behind popular memes and photos.
• No timeline has been announced for a broader rollout, leaving it unclear when all users will gain access.