Overview
- Instagram is testing a feature enabling users to create custom stickers from their personal photos and eligible images on Instagram by selecting a subject, erasing its background and turning it into a sticker.
- The custom stickers can be layered on Instagram's Reels and Stories, making this a potential new way for users to engage with the platform.
- Adam Mosseri, the head of Instagram, demonstrated the new custom stickers in a video on his broadcast channel, though further details about how the feature will be implemented remain undisclosed.
- The functionality to create stickers from other users' content hints at the potential for social interaction and content sharing, but it's assumed this will occur with the content owners' permission.
- This move by Instagram follows a similar feature introduced by Apple in September 2023 with iOS 17, which allows users to turn photos and even short videos into stickers for iMessage.