Instagram Tests In‑Stream Controls to Let Users Tune Their Algorithm
Mosseri says quick 'more' and 'less' signals will let people adjust recommendations in real time with no confirmed wider rollout.
Overview
- Adam Mosseri previewed the tests on June 28–29, 2026 and showed concrete UI concepts for surfacing the existing 'Your Algorithm' controls from inside the app.
- Prototypes include pulling down on the home feed to open 'Your Algorithm', swiping up from a Reel to customise what appears next, and simple buttons beneath Reels to mark 'more' or 'less'.
- The 'Your Algorithm' tool, introduced in 2025, already lets users choose topics they want more or less of and Instagram has used inferred topic labels from its models to power those controls.
- Many users and creators say they want posts from accounts they follow to be prioritised or a chronological option, and the new quick signals do not yet guarantee follower‑first timelines.
- Meta stresses these are experiments that may not ship widely and the company could expand controls to people or content types later, a change that could ease user frustration but may not satisfy calls for a follower‑only feed.