Overview

• Instagram is testing a new feature called 'Flipside' that allows users to create a private section on their profile for sharing personal content exclusively with close friends.
• The Flipside feature is similar to having a 'finsta', a separate, more private account, but without the need to create a whole new account.
• Users can customize their Flipside profile with a unique profile picture, name, and bio that differs from their public profile.
• Accessing a user’s Flipside involves swiping down on their profile, making it easy to switch between public and private content.
• The feature is currently only available to select accounts, with no official date for a full launch.