Instagram Tests Easier In‑App Controls to Let Users Tune Their Algorithm

Overview

• Instagram head Adam Mosseri has previewed several live experiments that surface the platform’s “Your Algorithm” controls outside settings so users can access them from the Feed and Reels.
• The company is trying concrete UI ideas including pulling down on the home feed to open a menu, swiping up from a Reel, and simple “more”/“less” buttons beneath Reels to send quick signals while watching content.
• Mosseri says the goal is real‑time tuning, letting people tell Instagram what they want to see without leaving their viewing session, which Meta hopes will make the algorithm feel like something users can talk to.
• These experiments build on an earlier June change that used model‑driven topic labels, including large language models, to infer interests; that prior rollout focused on topic management and produced some early mislabels for testers.
• Many concepts are still exploratory and only some features are in limited tests, so wider availability is not guaranteed and the company has warned that some ideas may never ship.