Instagram Tests AI Chatbots Modeled After Popular Creators

Meta's new feature allows users to interact with AI versions of influencers, aiming to enhance community engagement.

Meta is partnering with select Instagram creators to develop AI chatbots that mimic their personalities.
The AI chatbots are currently in the testing phase and will be gradually rolled out to users.
Mark Zuckerberg announced the initiative during a podcast and at VidCon 2024.
The chatbots will primarily be available in Instagram's messaging feature, clearly labeled as AI.
Meta plans to expand the rollout to more creators and users by August.