Overview
- Meta is partnering with select Instagram creators to develop AI chatbots that mimic their personalities.
- The AI chatbots are currently in the testing phase and will be gradually rolled out to users.
- Mark Zuckerberg announced the initiative during a podcast and at VidCon 2024.
- The chatbots will primarily be available in Instagram's messaging feature, clearly labeled as AI.
- Meta plans to expand the rollout to more creators and users by August.