Overview
- Instagram began a limited test of “Features” with select U.S. creators on Monday, October 26, 2026, after earlier trials in Brazil.
- Features let creators post horizontal long‑form videos up to 90 minutes and link short Reels as entry points so viewers can tap from a clip into the full video.
- Instagram has added an Instagram for TV app on Apple TV (requires tvOS 26+), using a landscape layout that syncs viewing progress across devices and surfaces Reels, Features, Series, and live streams.
- Meta is not offering a YouTube‑style ad revenue share for Features now; the company says it is exploring monetization, is paying some test creators directly, and will carry over existing branded deals.
- The push ties short‑form discovery to longer episodes and episodic Series, and it aims to shift more watch time to Instagram on big screens though broader rollout and creator adoption will hinge on clear revenue tools.