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Instagram Takedown of Pavithra Menon’s Param Sundari Critique Prompts Fair-Use Questions

Malayali creators describe removals they say stifle criticism under expansive copyright claims.

Overview

  • Malayalam singer-actor Pavithra Menon said Instagram removed her trailer reaction after a third-party copyright notice, sharing a screenshot of the takedown.
  • She later reposted a revised video without Param Sundari footage while maintaining her critique of Janhvi Kapoor’s accent and the casting choice.
  • Multiple Malayali creators, including Vedangi, report their critical posts were taken down and allege the film’s team is suppressing regional voices.
  • Mid-day reported Instagram cited a Maddock Films claim on at least one removal; some creators invoke Section 52 fair-use protections, and the producers have not publicly addressed the complaints.
  • The widely viewed trailer has drawn ridicule for stereotyped portrayals of Kerala, as the Tushar Jalota-directed film starring Janhvi Kapoor and Sidharth Malhotra approaches its August 29 release.