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Instagram Sets PG-13 Default for Teen Accounts, Adds Limited Content Controls

Meta casts the shift as a clearer, parent‑friendly standard under growing outside scrutiny.

Overview

  • Teen accounts now default to PG-13-style content in the US, UK, Australia and Canada, with broader rollout planned in the coming months.
  • Teens cannot change the setting without a parent’s permission, and Meta will use age‑prediction technology to apply protections to users who misstate their age.
  • Instagram will hide or avoid recommending posts with strong language, risky stunts or marijuana paraphernalia, expand blocked searches to terms like alcohol and gore, and apply the PG‑13 bar to AI chats.
  • A new optional Limited Content mode lets parents further filter posts and removes a teen’s ability to see, leave or receive comments; Meta says AI conversations will face added limits under this mode next year.
  • Teens will be prevented from following accounts that regularly share age‑inappropriate or 18+ material, including profiles linking to OnlyFans, as critics question whether Meta’s AI safeguards will work reliably.