Overview

• Users under 18 are automatically placed in an updated 13+ setting and can only opt out with a parent’s permission.
• Instagram will hide or stop recommending posts with strong language, risky stunts, or marijuana paraphernalia and will block broader searches such as “alcohol” or “gore,” including common misspellings.
• Accounts that regularly share 18+ material or link to adult sites can be blocked or age-gated, and teens will be prevented from following, messaging, or seeing interactions from those profiles; flagged creators will be notified with steps to fix violations.
• Meta is extending PG-13 standards to AI features so chatbots avoid age-inappropriate responses, and it will use age-prediction tools to apply teen protections even when users misreport their birthdates.
• Parents gain an optional “Limited Content” mode that filters more posts and removes commenting for teens, with the rollout beginning now in the U.S., U.K., Australia and Canada and broader expansion planned as researchers and advocates press for transparency and independent testing.