Overview

• All users under 18 are now automatically placed in a 13+ setting, and changing those restrictions requires parental permission.
• Instagram will hide or avoid recommending posts with strong language, risky stunts or marijuana paraphernalia and will block searches for terms like “alcohol” or “gore,” including misspellings.
• Accounts that regularly share 18+ material or link to adult sites will be blocked or age‑gated for teens, cutting off follows, DMs and comment visibility, with flagged creators notified and given options to fix issues.
• Parents gain a stricter “Limited Content” mode that filters more posts and removes commenting for teens, plus an optional “More Content” setting and surveys to rate what should be allowed.
• The rollout starts today in the US, UK, Australia and Canada with broader expansion planned, as Meta applies AI age‑prediction and PG‑13 rules to AI chats while researchers seek independent testing and regulators watch for compliance.