Overview

• Instagram’s Repost feature lets users share public feed posts and Reels with their followers, automatically crediting the original creator and archiving reshared content in a dedicated tab.
• The opt-in Instagram Map displays friends’ last active locations when the app is open and allows users to pause updates or limit who can view their whereabouts at any time.
• A global Friends tab in the Reels section surfaces videos that friends have liked, commented on or reposted, after an initial US pilot earlier in 2025.
• All new tools are disabled by default and include detailed audience configuration options, with supervised teen accounts triggering parental notifications and controls over location sharing.
• The launch reflects Meta’s push to drive participatory engagement and support creator reach by adapting successful features from Snapchat, Twitter and TikTok.