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Instagram Rolls Out Opt-In Map, Reposts Feed and Expanded Friends Tab

An opt-in U.S. map lets users share their most recent app-open locations for content discovery; a reposts tab expands sharing options; global Friends tab privacy settings offer granular control over likes, comments along with reposts.

Overview

  • Instagram Map launches in the United States with location sharing off by default and updates only when users open the app to preserve privacy.
  • The map enables users to explore location-based posts from friends and creators and to post short “Notes” pinned to specific spots.
  • The Reposts feature introduces a dedicated tab for reposted public Reels and feed posts, which can appear in followers’ feeds to boost reach.
  • Instagram’s Friends tab in Reels is now available globally with new options to hide or mute likes, comments and reposts from selected users.
  • These updates build on features from competitors—mirroring Snapchat’s Snap Map and TikTok’s reblogs—while emphasizing user control over shared content.