Overview

• Instagram Blend enables users to curate a shared Reels feed with friends or group chats, accessible through a new icon in DMs.
• The feature relies on Instagram's algorithm to suggest content based on participants' individual activity and shared Reels in the chat.
• Blend feeds refresh daily and notify participants of updates, encouraging ongoing interaction and content discovery.
• Inviting others to a Blend requires their consent, ensuring privacy and a collaborative experience.
• The feature, inspired by Spotify's Blend playlists, is part of Instagram's broader strategy to boost engagement and differentiate itself from TikTok.