Overview

• Instagram confirmed on June 16 that it is testing a repost button enabling users to reshare posts directly to their feed.
• The current trial allows users to repost both their own content and other accounts’ posts into their main feed.
• By offering an in-app repost, Instagram aims to replace workarounds and third-party apps that users employ to share content.
• The platform previously experimented with a repost button in 2017 and conducted a similar trial in 2022 without a full launch.
• Instagram has not announced if or when the repost feature will be rolled out to all users.