Overview

• Only public profiles with at least 1,000 followers can now start live broadcasts, locking out smaller and private accounts.
• Affected users see a pop-up notice explaining that their accounts are no longer eligible for Live.
• Industry estimates suggest just 13 to 26 percent of Instagram’s two billion users meet the new follower threshold.
• Instagram says the policy will reduce low-viewership streams and enhance the overall Live experience.
• The update has drawn strong criticism from smaller creators, and Instagram has given no indication of reversing the rule.