Overview
- Instagram announced Monday that it is replacing the old "AI creator" tag with a clearer "AI-generated profile" label for accounts that present entirely synthetic people.
- Accounts that feature AI-generated humans but do not self-label will have their content throttled and will not be recommended to non-followers in Reels or the Explore tab.
- Creators who add the AI-generated profile label proactively or who successfully appeal a designation through Account Status will avoid the reach penalty.
- The rule targets accounts that build fake human personas from scratch and does not force real people who use AI tools to edit photos, design graphics, or write captions to add the profile tag.
- The change follows investigative reporting that uncovered many hyper-realistic digital influencers and is likely to reduce deceptive sponsorships while shifting how new accounts grow on Instagram’s recommendation feeds.