Overview

• Instagram is actively working on a dedicated iPad app, according to a report from The Information.
• The app is designed to address the current suboptimal experience of using the iPhone app on iPads, which lacks optimization for the larger screen.
• This development represents a shift from Instagram’s historical stance, where limited resources and perceived low demand deprioritized an iPad app.
• The move is part of Instagram’s broader strategy to enhance user engagement and potentially attract creators as TikTok faces ongoing uncertainties.
• No official release date has been announced, and the app’s development status remains subject to change.