Overview

• Instagram is actively working on a native iPad app, addressing long-standing user dissatisfaction with the tablet experience.
• The app's development comes as Meta seeks to capitalize on potential disruptions to TikTok, including a possible U.S. ban.
• Historically, Instagram deprioritized an iPad app due to its limited user base, as confirmed by past statements from Instagram head Adam Mosseri.
• Currently, iPad users must rely on a zoomed-in version of the iPhone app, which offers a suboptimal experience for photo and video content.
• In parallel, Instagram is developing a new video editing app called Edits, aiming to compete with TikTok's CapCut and enhance creator tools.