Overview
- The wordmark update, which Adam Mosseri announced Thursday, Aug. 13, replaces the cursive logotype Instagram used since 2016 with a bolder hybrid that mixes print letterforms and script flourishes.
- Reaction online was immediate and mixed, with many users mocking the new shapes and saying the mark looks like it reads “Instagzam,” while others praised the cleaner, more modern feel.
- Instagram says the wordmark is only one element of a larger identity rollout that includes updated typefaces named Instagram Sans, Instagram Pen, and Instagram Mono plus refreshed motion and layout rules.
- The multicolored camera app icon will not change, Instagram has not credited a single external designer, and the company has not disclosed how much the redesign cost.
- Because Instagram reaches billions of users, the change is highly visible and raises practical questions about legibility and accessibility as the new identity is rolled out across different screens and markets.