Overview

• Instagram will not pursue long-form videos to maintain its core identity of connecting friends and exploring interests.
• Head of Instagram, Adam Mosseri, explains that short videos encourage more interaction and sharing among users.
• TikTok is expanding its long-form video capabilities, contrasting Instagram's strategy.
• Instagram had previously experimented with long-form content through IGTV, which was discontinued in 2022.
• Mosseri's comments underline Instagram's dedication to short-form content as integral to user engagement.