Instagram Reaffirms Commitment to Short-Form Video

Adam Mosseri emphasizes the platform's focus on connecting users through brief, engaging content, diverging from TikTok's long-form strategy.

Instagram will not pursue long-form videos to maintain its core identity of connecting friends and exploring interests.
Head of Instagram, Adam Mosseri, explains that short videos encourage more interaction and sharing among users.
TikTok is expanding its long-form video capabilities, contrasting Instagram's strategy.
Instagram had previously experimented with long-form content through IGTV, which was discontinued in 2022.
Mosseri's comments underline Instagram's dedication to short-form content as integral to user engagement.