Overview

• Adam Mosseri announced the milestone and credited Reels and Direct Messages with driving recent growth.
• Most reporting identifies the figure as monthly active users, correcting an early claim that framed it as daily users.
• Instagram plans new settings to personalize Reels, including a page where people can view and adjust inferred interests.
• The home screen is being updated with the Direct Messages button moving to the bottom center and the upload button shifting to the top left.
• The strategy targets short‑video rivals like TikTok and YouTube Shorts, with Facebook noted at over two billion daily active users for context.