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1h ago

Instagram Reaches 3 Billion Monthly Users

Zuckerberg shared the figure in a rare app-specific update after Meta moved to family-level reporting.

A man walks past a logo of mobile application Instagram, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo
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Overview

  • Meta CEO Mark Zuckerberg announced the 3 billion monthly active user milestone on his Instagram account on Wednesday.
  • The app now joins Facebook and WhatsApp as Meta platforms that have surpassed 3 billion monthly users.
  • Meta stopped providing quarterly app-level MAU and DAU figures in April 2024 and now reports family daily active people, which reached 3.48 billion in July.
  • Instagram has set a default that makes new and existing underage accounts private, reflecting a tightened youth privacy setting.
  • Instagram Head Adam Mosseri said growth has been driven by DMs, Reels, and recommendations, and he said the app will test tools to let users tune Reels topics and will adjust the bottom navigation to emphasize DMs.