Overview

• The new rule, effective August 6 on the latest iOS and Android builds, requires users to have at least 1,000 followers to start an Instagram Live session
• The requirement applies to both public and private profiles, with private accounts still completing their rollout
• Users on older app versions remain able to go live until Meta finalizes its server-side enforcement
• It aligns Instagram’s live eligibility with TikTok’s existing 1,000-follower rule
• Meta says the threshold will help deter ghost accounts from broadcasting unauthorized content