Overview
- Instagram for TV is live as a U.S.-only pilot on select Amazon Fire TV devices, bringing short-form Reels to the big screen.
- The app organizes Reels into personalized channels across categories like sports, music, travel and trending moments for lean-back viewing.
- Up to five accounts can be added per TV, with on-screen features to search creators, like videos and browse comments.
- Content follows a PG-13-style approach with extra safeguards for teen accounts to suit shared household viewing.
- Instagram calls this an early test with potential features under consideration such as phone-as-remote, shared feeds and broader device and market expansion in 2026.