Instagram Lowers Video Quality for Less Popular Content
Instagram's Adam Mosseri confirms that video quality is adjusted based on viewership, raising concerns among smaller creators.
Overview
- Instagram reduces the quality of videos that receive fewer views over time, prioritizing high-quality encoding for more popular content.
- Adam Mosseri, Instagram's head, stated that most video views occur shortly after posting, leading to quality adjustments for less-watched videos.
- Smaller creators express concern that this policy disadvantages them against more established creators with larger followings.
- Instagram's decision aims to optimize computing resources and manage storage costs by using a sliding scale for video quality.
- Mosseri argues that content quality is more important to viewers than video resolution, though creators worry about the impact on their reach.