Instagram Lowers Video Quality for Less Popular Content

Instagram's Adam Mosseri confirms that video quality is adjusted based on viewership, raising concerns among smaller creators.

Instagram reduces the quality of videos that receive fewer views over time, prioritizing high-quality encoding for more popular content.
Adam Mosseri, Instagram's head, stated that most video views occur shortly after posting, leading to quality adjustments for less-watched videos.
Smaller creators express concern that this policy disadvantages them against more established creators with larger followings.
Instagram's decision aims to optimize computing resources and manage storage costs by using a sliding scale for video quality.
Mosseri argues that content quality is more important to viewers than video resolution, though creators worry about the impact on their reach.