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6h ago

Instagram Limits Live Broadcasts to Public Accounts With 1,000 Followers

Small creators who lost access have launched petitions to pressure Instagram to revisit its criteria.

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Instagram live feature will now come with new streaming rules. Here’s a new follower requirement.
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Overview

  • As of August 1, only public accounts with at least 1,000 followers can use Instagram’s Live feature, replacing the previous no-threshold policy since 2016.
  • Users with private profiles or fewer than 1,000 followers are met with an on-screen alert that their account is no longer eligible for Live.
  • The change aligns Instagram’s live rules with TikTok’s 1,000-follower requirement and contrasts with YouTube’s lower threshold of 50 subscribers.
  • Instagram says the update is designed to enhance live viewing quality by focusing on established audiences and may help Meta curb streaming infrastructure costs.
  • Industry estimates suggest up to 1.7 billion users fall below the follower threshold, fueling widespread backlash and lobbying efforts from small creators.