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Instagram Lets Users Manually Reorder Profile Grid

The mobile-only drag-and-drop tool gives creators and brands control to highlight posts or Reels without republishing or losing engagement.

Overview

  • Instagram began rolling out the new Reorder Grid tool on Tuesday, letting users move photos, carousels and Reels across their profile regardless of original post date.
  • To use it, tap and hold a post on your profile, select Reorder Grid, then drag and drop items; posts pinned to the top remain fixed and are not moved by the tool.
  • Meta says the feature is arriving in phases on iOS and Android, with reports confirming initial availability in Spain and other regions while web support has not been announced.
  • The change lets creators and brands resurface viral or evergreen content on their profile without deleting or reposting, which can preserve likes, comments and other engagement metrics.
  • The capability was long anticipated after app-research leaks in 2022 and a public promise from Instagram CEO Adam Mosseri in 2025, and it reflects a broader shift toward more profile customization and marketing control.