Overview
- Instagram has rolled the Your Algorithm control into the app’s main Feed so users can view and change the topic labels that drive recommended posts.
- The control is available in-app under Profile → three lines → Content preferences → Your Algorithm and lets users remove topics they dislike or add interests they want to see more of.
- Instagram says large language models analyze clusters of content and produce human-readable topic labels, which the company uses to show inferred interests to users.
- The feature currently supports topics only and does not let users request prioritization of posts from accounts they follow, with early testers reporting search errors when trying that request.
- Company leaders call the move the start of a broader effort to add controls for people, moods, and content types, and the change responds to years of the Feed shifting from followed accounts to AI-driven recommendations that worry creators and some users.